EXPERIENCE · DRIVE · RESPONSIBILITY
CV
More than 25 years of experience in trade, eCommerce and business management.
Grown with responsibility – in international corporations, mid-sized companies and my own businesses. For people, business and new paths in trade. Performance and leadership quality, confirmed by very good employment references.
- 25+ years
- Trade, IT & digitalization
- Up to 15
- employees led
- P&L
- Revenue, margin & budgets
- 3 tiers of trade
- Manufacturer · Wholesale · Retail
SELECTED RESULTS
Responsibility with impact.
Developing growth, improving results and building digital commerce offerings: six examples from my career.
eCommerce growth at Berlet
Revenue increase versus the previous year, with the annual target exceeded by 14%. Shop awarded “Computer BILD TOP Shop”.
Revenue growth at product+concept
Growth at a stable margin. Responsibility for digital commerce offerings for well-known clients and partners such as BP, Vobis, Quelle and T-Systems.
IBM business at Computer 2000
Turned the loss-making business around to a positive result. Also responsible for the strongest revenue launch of a new supplier to date – acer.
German PDA business at Toshiba
Grew the German PDA market share into the top 3 of the GfK ranking and raised Germany’s share of the European PDA business to over 50%.
Media-Saturn Group · redcoon GmbH
Responsible for integrating the purchasing function into the Media-Saturn group structure and implementing KPI-based category management – with a direct reporting line to the CPO/COO.
kaffee.gold · Own online marketplace
Built and operated a B2C online marketplace: business model, technical platform, social media marketing and operational management. Built a supplier and partner network of more than 30 regional coffee roasters from across Germany.
Since 2025
Current focus
Returning to a position of managerial responsibility.
Following the reorganization and orderly wind-down of my own eCommerce projects, my focus is on commercial management, eCommerce, product & category management, business development and digital transformation.
CAREER PATH
Corporations. Mid-sized companies. Own businesses.
My career stages in reverse chronological order. Role and focus are visible at a glance; further responsibilities and results can be expanded.
Taniyan / kosmo.digital / Kosmoo UG
Entrepreneur & Consultant for eCommerce and Digital Business
Founding, building and operating my own digital business models, as well as consulting for external companies – from concept and product range to marketing, technology and operational management.
Built the marketplaces kaffee.gold and bauerliefert.de.
Responsibilities & Implementation
- Overall responsibility for business models, platforms, product ranges, content, SEO/SEA and social media.
- Partner acquisition and operational management of my own commerce offerings.
- Consulting in category management for yelloshop.de at Yello Strom, as well as building digital platforms for small businesses.
- Reorganization and orderly wind-down of the operating web projects in 2024. The company has been put on dormant status; the managing director function continues.
Fernseh Berlet GmbH & Co. KG
Head of eCommerce
P&L responsibility for revenue, margin and marketing budget, plus leadership of a team of 14. Direct reporting line to the executive management.
+27% revenue versus the previous year · +14% above plan · “Computer BILD TOP Shop”
Responsibilities & Results
- Strategy, business and budget planning, multichannel forecasting and management of the eCommerce platforms.
- KPI-based management of category management and marketing.
- Building social media activities and initiating marketing cooperations and partnerships with internet portals.
- Staff planning, team leadership and coordination of technical development.
redcoon GmbH
Head of Purchasing
Responsibility for purchasing, revenue, margin, product range and supplier structure. Led the category management team for household appliances; reporting to the CPO/COO.
Project lead “KPI Driven Category Management”.
Responsibilities & Focus Areas
- Supplier evaluation, contract and terms negotiations, as well as annual agreements and marketing budgets.
- Purchase planning, inventory metrics, competitive pricing and revenue planning.
- KPI Driven Category Management together with Alvarez & Marsal, as well as redcoon-wide marketing measures.
- Interface to engineering and software development, and shared responsibility for defined dropshipping processes.
Taniyan / kosmoo.de / ePiyasa
Founder & eCommerce Consultant
Building my own commerce offerings and consulting in staff functions for TV shopping, IT and digital business models.
Multichannel commerce with kosmoo.de and the German-Turkish marketplace ePiyasa.
Responsibilities & Implementation
- Built kosmoo.de as a multichannel eTailer.
- Developed the German-Turkish marketplace ePiyasa; Europe-wide print and TV campaign.
- Consulting mandates for Channel21, Casebroker and Inmac, among others, in reorganization, product management, business development and online marketing.
product+concept GmbH
Head of Product Management & Distribution
Responsibility for purchasing, revenue, margin and product ranges of several online shops. Member of the management circle; built and led a team of up to 15 employees.
+112% revenue at a stable margin · 8,200 products for Quelle Market in six weeks.
Responsibilities & Results
- Won back for a leadership position after having already worked for the company in 2001/2002.
- Responsibility for commerce offerings for well-known clients and partners, including BP, Vobis, Quelle and T-Systems.
- Negotiation of prices, bonus and advertising allowance agreements with manufacturers and distributors.
- Resource planning, process optimization and reporting to management and clients.
Taniyan / ITSHOP247.de
Founder & eCommerce Consultant
Business development and product management in eCommerce; building the online shop ITSHOP247.de, online marketing and consulting.
SportPDA in cooperation with Toshiba and FIFA.
International corporation · Manufacturer
Toshiba Europe GmbH
Product & Business Manager DACH
Revenue and margin responsibility for PDAs and options. Member of the European business manager team.
Top 3 in the German GfK PDA ranking · Germany with over 50% share of the European PDA business.
Responsibilities & Results
- Market demand analysis, business plans, reporting, and maintenance and development of sales channels.
- Product lifecycle management, pricing, competitor monitoring and negotiations with third-party vendors.
- Coordination of tests and product releases, and provision of product-related information.
- Marketing of options under the More4You brand in brick-and-mortar retail and eTail; increased product range margin.
eCommerce · BPexpress
product+concept GmbH
Department Head, Product Management
Responsibility for the product range, purchasing, revenue and margin of the BPexpress online shop and for promotional ranges at gas stations; built and led a team of four.
Context of this role
Joined part-time during full-time business administration studies and immediately took over the leadership of product management. The later return to a leadership role followed in 2006.
Computer 2000 / Tech Data · Distribution
Computer 2000 Deutschland GmbH
Product & Sales Management PC Systems
After completing my apprenticeship, taken on as Junior Product Manager; within a year, thanks to very good performance, advanced to Junior Sales Manager and then Sales Manager.
IBM turnaround · Strongest supplier launch with acer.
Responsibilities & Results
- Manufacturer strategies, market analysis, marketing budgets and campaign planning in B2B.
- Took over the loss-making IBM business and handed it over with a positive result; built up the IBM TOP Seller Program.
- Successful introduction of acer with the strongest revenue launch of a new supplier at Computer 2000 to date.
- Previously as Junior Product Manager HP Mobiles: revenue growth and building a B2C sales cooperation.
Logistics · IT wholesale
Computer 2000 / LOG2000
Warehouse employee · evening shift
During upper secondary school at Gymnasium Adolfinum, I worked the evening shift at the Computer 2000 logistics center. Storing and picking goods – and a direct look at how IT wholesale operates.
Then moved to Munich for the commercial apprenticeship at Computer 2000.
Retail · Sales
Foot Locker
Part-time retail sales assistant
First work experience with direct customer contact: advising and selling in brick-and-mortar retail, alongside school. This is where my career in trade began – with products, customers and the daily work on the sales floor.
More about this role
COMPETENCIES
Commercially grounded. Digitally experienced. Operationally effective.
Commercial & Category Management
P&L, revenue and margin · Purchasing and product ranges · Supplier management · Contract and terms negotiations · Budget, forecast and reporting.
eCommerce & Business Development
Online and multichannel commerce · Platforms and marketplaces · Digital business models · KPI-oriented marketing · Connecting trade and technology.
Leadership & Execution
Team building and people leadership · Resource planning · Process optimization · Collaboration with executive management, clients and development teams · Strategic and operational management.
EDUCATION & SKILLS
The foundation of my path.
1997 – 1999 · IHK qualification
Merchant in Wholesale and Foreign Trade (Kaufmann im Groß- und Außenhandel)
Computer 2000 Deutschland GmbH, Munich · IHK (Chamber of Industry and Commerce) for Munich and Upper Bavaria. Completed with very good results; subsequently taken on in product management.
1997 · General university entrance qualification
Gymnasium Adolfinum Moers
Abitur as the foundation for the commercial apprenticeship and for my later engagement with business and technical questions.
2001 – 2003 · University studies
Business Administration
Fachhochschule für Wirtschaft Berlin (university of applied sciences). Full-time studies alongside work in product management; left without a degree in favor of moving to Toshiba Europe.
1997 – 2001 · University studies
Economics
FernUniversität in Hagen (distance university), alongside apprenticeship and work. Left without a degree in favor of switching to the full-time business administration program in Berlin.
FURTHER TRAINING
Methods for leadership, negotiation and execution.
Six Sigma
MI DMAIC Project Leader
Process optimization
Toshiba Europe · 2003
Business English
Business Intensive Course BI5/6-A · British Council Berlin · 2003
Negotiation
Negotiating successfully with the Harvard Concept · 2001
Presentation
Presenting successfully · 2000
Digital skills
eCommerce platforms and marketplaces · WordPress, WooCommerce and CMS · SEO, SEA and social media · Microsoft Office, macOS and Windows · Basic knowledge of HTML and PHP.
Languages
German (native level) · English and Turkish (business fluent) · French and Georgian (basic knowledge)
DOCUMENTS & CONTACT
Does my experience fit your assignment?
I look forward to exchanging ideas with companies and recruiters. I am happy to provide my CV as a PDF and my employment references on request.