TRADE · ECOMMERCE · ENTREPRENEURSHIP
Erdem Taniyan
Senior Commercial & eCommerce Manager
Understanding trade.
Thinking ahead, digitally.
For more than 25 years, I have combined commercial responsibility with digital development. With experience from corporations, mid-sized companies and startups – and the perspective of an entrepreneur.
Experience from different corporate worlds
MY PERSPECTIVE
Three tiers of trade. One comprehensive view.
I know products, markets and business models along the entire supply chain.
First-hand, with real responsibility, in day-to-day business.
From product to market.
At Toshiba, I got to know the manufacturer’s side: positioning products, understanding demand and developing sales partners.
Manufacturers · Product Management
Creating connections.
At Computer 2000 / Tech Data, it was all about the interplay between manufacturers and retail – with product ranges, partners and the B2B business.
Distribution · B2B
Reaching the customer.
At product+concept, redcoon and Berlet, the focus was on the B2C business: online, in brick-and-mortar retail, and in the interplay of both worlds.
Retail · B2C · eCommerce
THERE EARLY ON. STILL CURIOUS TODAY.
Understanding the technology.
Moving the business.
Even in the early days of eCommerce, I helped shape digital commerce solutions and connected online business with brick-and-mortar retail – long before omnichannel became an established term.
This experience still shapes my perspective today: I understand the technology behind digital platforms as well as the commercial requirements of trade. I am interested in how an idea turns into something that works in everyday life.
THE PERSON BEHIND IT
Rooted in Moers.
Open to what’s new.
I was born and raised in Moers on the Lower Rhine, in the Meerbeck mining colony. My path took me to Munich, Berlin and Düsseldorf – and back again. I completed my Abitur (German university-entrance diploma) at Gymnasium Adolfinum Moers, finished my vocational training in Munich with an IHK (Chamber of Industry and Commerce) qualification, and studied at the FernUniversität in Hagen and the FHW Berlin. I have lived here again with my family since 2009.
I have been married for over 20 years and am the father of two daughters. Family has shaped my path: when I returned to Moers, as well as in my decision to work from home for a period.
My family roots lie in the Caucasus, in northeastern Turkey, with Georgian history and culture. In my free time, I enjoy reading, exploring cosmology, science and new technologies, gardening, and walks in nature.
KEEP EXPLORING
Experience. Ideas. Exchange.
Responsibility. Growth. Results.
My professional path through corporations, mid-sized companies and my own ventures – with leadership responsibility and measurable results.
Putting experience to effective use.
Commercial expertise and hands-on operational support for companies that want to develop their trading business and implement change.
Companies I built myself.
My own retail offerings and digital marketplaces – from the business idea through the build-up to day-to-day operations.
LET’S START A CONVERSATION
What can we set in motion together?
I look forward to new challenges, good conversations and people to build something with.