STRATEGY · RESPONSIBILITY · EXECUTION
Consulting & Interim
Advancing commerce. Implementing digital business models.
I support companies in building their eCommerce business, advancing product assortments and business models, and implementing operational change. Backed by experience across manufacturers, wholesalers, and retailers – with the perspective of a manager who has built and led businesses firsthand.
CONSULTING & INTERIM MANAGEMENT
Commercial thinking.
Effective execution of change.
From evaluating a business idea to hands-on daily operations: I combine a commercial mindset with a deep understanding of technology, customers, and retail processes.
Commercial & Category Management
Align assortments, purchasing, and supplier relationships with revenue, margins, and market demands. Connect KPIs, planning, and marketing into a clear, transparent business management framework.
Assortment · Purchasing · Margin · KPIs
eCommerce & Business Development
Develop digital retail offerings and refine existing business models. Integrate sales channels, product data, platforms, and partners to turn a strategic concept into an operational business.
Business Model · Platform · Sales · Partners
Interim Management & Operational Execution
Take responsibility during growth and transition phases. Support teams and executive management in daily operations, set clear priorities, and coordinate execution between commercial and technical departments.
Leadership · Change · Steering · Execution
MY APPROACH
Understanding the idea.
Envisioning the business.
An online shop is fundamentally a commercial operation: product selection, availability, pricing, margin, marketing, and service must work seamlessly together. These interconnected dynamics are my primary focus.
I collaborate directly with executive management, teams, and external partners – with clear priorities and a commitment to solutions that deliver in day-to-day operations.
STRATEGY & INTERIM
Experience from concrete assignments.
eCommerce for an energy provider, evolving a TV homeshopping business, and a business model for product data: three distinct assignments at the intersection of commerce and technology.
ENERGY PROVIDER · eCOMMERCE
Yello Strom
Retail expertise for a new business field.
Product & Category Management for yelloshop.de on behalf of GP+S Consulting at Yello Strom within the EnBW Group environment. Operational participation in the shop team and transfer of retail knowledge for IT, telecommunications, and consumer electronics products. More about the mandate
- Market dynamics, assortment management, and KPI-driven eCommerce in daily operations.
- Collaboration with manufacturers and wholesalers, along with recommendations for closer integration of participating business units.
Mandate via GP+S Consulting · On-site operational participation
TV HOMESHOPPING · MULTICHANNEL
Channel21
Assortment strategy and digital realignment.
Interim mandate in a staff function reporting directly to executive management. Collaboration on the further development of the business model and the integration of TV homeshopping and eCommerce. More about the mandate
- Planning assortment growth via dropshipping and coordination with suppliers and distributors.
- Collaboration with technology partners as well as involvement in a video content portal and redesign of user navigation.
Direct collaboration with executive management and shareholders
IT RETAIL · PRODUCT DATA & PIM
Inmac
Translating technology into a business model.
Consulting on the commercial development of a proprietary product information solution for eCommerce. Direct collaboration with executive management and presentation of the solution to potential retail partners within my network. More about the mandate
- Coordination of strategic direction with international colleagues and the development team in Thailand.
- Recommendations on target clients, service quality, and up-to-date product data in collaboration with industry partners.
Business model · Market outreach · International collaboration
DIGITALIZATION IN SMEs
From project to operational reality.
For medium-sized enterprises as well, a digital solution must align with the core business and operate seamlessly every day. In these projects, I directly combined strategic advice with hands-on implementation.
2017 · FOOD & BEVERAGE
Delikaf
Conception, establishment, and operation of the digital presence for a proprietary coffee brand with complementary service offerings. Implementation of website and online shop, activation of social media channels, and consulting on business planning and strategic direction for the start-up. More about the mandate
Conception · Execution · Operation & Online Marketing
2010–2011 · FASHION & LIFESTYLE
Casebroker
Consulting and setup of the digital presence for a supplier of notebook bags and OEM products. Implementation of the website with online shop and service contact, along with product management in preparation for a premium lifestyle brand – in direct collaboration with the managing partner. More about the mandate
Consulting · Execution · Product Management
2010 · GASTRONOMY
Picasso Restaurant & Café
Consulting on the digital implementation of a gastronomy and branch concept. Conception, execution, and operation of a website with an online ordering system – with full responsibility for the digital presence and direct reporting to the founder. More about the mandate
Consulting · Conception · Execution & Operation
2009–2010 · CRAFTS & TRADES
Konzept-Glas
Consulting and implementation of the web presence for a specialist business in glass showers and glass walls. Construction of a CMS-based website, content creation, and training of the owner for independent administration and maintenance – followed by handoff. More about the mandate
Consulting · Execution · Training & Handoff
DIGITAL MARKETING
Explaining products. Reaching customers.
Digital marketing is an integral part of commercial trade. Even in early mandates, I combined product information, search engine marketing, and defined purchasing channels.
2004–2005
Belkin
Conception, setup, and operation of product portals for iPod accessories and the PureAV line. Linking product information, Google AdWords campaigns, and references to distribution partners; including reciprocal links from both portals on the main Belkin website. More about the mandate
2005
Logitech
Setup and operation of a dedicated product portal for Harmony remote controls surrounding the market launch. Preparation of technology and product range as well as integration with retail partner channels. More about the mandate
WMB-Steuer · 2006
Build-out of a WordPress editorial system with search engine optimization; handoff to the web administrator following go-live. More about the mandate
Amaro Support · 2005
Realization of an independent WordPress blog with search engine optimization and editorial system; handoff after go-live. More about the mandate
COLLABORATION
A clear objective. A shared goal.
Understand the Challenge
Assess initial context, goals, and parameters together. Define where support is required and what scope of responsibility makes sense.
Set Priorities
Determine core action areas, responsibilities, and KPIs. Establish a structured path from decision-making to implementation.
Guide Implementation
Work alongside the team on the core business, evaluate progress, and transfer knowledge. Plan for smooth handoff right from the start.
CONTACT & EXCHANGE
Which project would you like to tackle?
Are you looking to advance your retail business, build a digital offering, or need experienced support during a phase of transition? I look forward to discussing your current situation and goals.