ENTREPRENEURSHIP · ORGANIC TRADE · eCOMMERCE
bauerliefert.de
Connecting organic trade digitally and regionally.
Conception, development, and operation of an online marketplace for regionally and seasonally produced organic food under Kosmoo UG. The business model connected digital commerce for private and commercial customers with regional organic producers. Entrepreneurial responsibilities as founder included commercial strategy, technical execution, nationwide partner acquisition, and operational marketing.
Business Field & Location: eCommerce Marketplace · Moers, Germany
Developing a retail business model and executing operations.
BUSINESS MODEL
Connecting organic producers and customers.
Development of a marketplace concept for organic farmers, farms, producers, and specialized organic retailers. Creating offerings for private households, gastronomy, and trade – with curated product packages, B2B pricing terms, and promotional campaigns. Local organic shops served as sales and pickup partners.
PLATFORM & AFFILIATE
Bridging e-commerce with local organic sources.
Independent setup and operation of the online store. Enhanced by an integrated organic directory with profile pages to search for local organic farmers, shops, and partners. Integration of the Amazon Associate program featuring automated product syncing and customized platform design.
PARTNER ACQUISITION
Presenting the retail concept nationwide.
Direct outreach to approximately 1,000 potential partners, including organic farmers, farms, organic retail stores, and larger organic brands. Development of target-group-specific presentations and outreach for potential partnerships, alongside engagement with agricultural associations.
THE PARTNER CONCEPT
Combining digital sales with local organic retail.
For organic farmers, farms, and producers, the business model provided an additional sales channel to private households, gastronomy businesses, and retailers. Produce boxes, rotating promotional offers, and joint marketing initiatives expanded the product lineup. Showcasing businesses in the organic directory and across social media combined commerce with producer stories.
For gastronomy and wholesale trade, focus centered on reliable sourcing and customized commercial conditions. Regional organic stores served as pickup locations: customers placed orders online and collected their goods locally. This model effectively linked online ordering with established brick-and-mortar organic retail infrastructure.
Dedicated presentations for growers, producers, gastronomy, and trade partners outlined specific offerings and cooperation frameworks, forming the foundation for nationwide partner outreach and subsequent discussions.
From commercial conception to ongoing operations.
Execution was managed under full personal responsibility: technical configuration and platform maintenance, website design, editorial content creation, as well as sales presentations and campaign assets.
Digital marketing encompassed establishing social media channels alongside planning and running campaigns. Automated Amazon affiliate integration complemented store offerings, while the organic directory helped customers discover regional producers and local shopping options.
bauerliefert.de represents a complete synthesis of entrepreneurial strategy and hands-on execution: business model development, digital platform building, partner acquisition, and performance marketing.
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