IDEAS · BUILDING · RESPONSIBILITY
Ventures & Entrepreneurship
Developing business ideas. Building companies. Shaping commerce.
Entrepreneurship has accompanied me since my school days. Over time, it evolved into my own online shops, marketplaces, and digital retail offerings – backed by commercial experience, technical expertise, and a willingness to take direct personal ownership.
From the underlying business model to daily operations: I have built assortments, secured partners, established platforms, and served customers. Clear principles guide me: lean structures, uncompromising quality, and the purposeful application of new technologies. Open communication and fair partnerships form the foundation for lasting commercial success – for clients, partners, and my own enterprises.
2017 – 2024 · MOERS
Digital marketplaces.
Personal responsibility.
Under the umbrella of Taniyan / kosmo.digital / Kosmoo UG, I built and operated proprietary digital business models, connecting trade, technology, and partner networks into dedicated digital commerce platforms.
B2C · COFFEE & REGIONAL ROASTERIES
kaffee.gold
Marketplace for the diversity of German coffee roasteries
Setup and operation of an online marketplace for artisanal coffee roasteries across Germany. Full responsibility for partner negotiations, product range, platform management, and operational execution. Multichannel marketing via social media content, Meta and Google Ads, as well as Facebook, Instagram, and Google Shopping. More about the venture
- 30+
- active roastery partners nationwide
- 100+
- distinct coffee roasts
Partner Acquisition · Assortment · Multichannel · Operations
MARKETPLACE · DIGITAL RETAIL OFFERING
bauerliefert.de
Marketplace for organic produce and regional suppliers
Setup and operation of a multichannel online marketplace for regional and seasonal organic foods, complete with a location directory of organic partners. Full ownership of business model, assortment design, e-commerce platform, search engine optimization, social media marketing, and partner outreach. More about the venture
End-to-end venture building
Conception · Platform · Content · SEO/SEA · Partner Acquisition
Proprietary digital business model · Technical and commercial execution
FURTHER VENTURES · FASHION & LIFESTYLE
Developing retail concepts and proprietary brands.
A fashion classic as a specialized retail model.
Bespoke Tailoring · Marketplace · Affiliate
Conception and buildout of a digital platform for custom-tailored “little black dresses.” Nationwide outreach to tailoring studios and fashion ateliers, direct partner onboarding, and dedicated social media campaigns, supplemented by an automated Amazon Affiliate integration. More about the venture
Business Model · Platform Build · Partner Acquisition · Digital Marketing
Translating a brand concept into a retail offering.
Proprietary Brand · Social Media · Spreadshirt
Development of a fashion and lifestyle brand celebrating the 100th anniversary of the Republic of Turkey – designed for people connected to the country. Execution included custom logo design, trademark registration, social channels, and a storefront via Spreadshirt. More about the venture
Brand Development · Target Audience Engagement · Content · Shop Operations
ENTREPRENEURIAL RESPONSIBILITY
Understanding a business.
Because you built it yourself.
As a founder, all responsibilities intertwine: a strong product assortment requires reliable suppliers; a platform requires active customers; marketing must align with financial margins; and an incoming order must convert into seamless fulfillment.
I know these interdependencies from hands-on practice – holding ultimate responsibility for decisions, resources, and operational execution.
07/2008 – 01/2014 · MOERS / BERLIN
Proprietary retail.
New target audiences and sales channels.
Building proprietary retail offerings and leading consulting engagements formed the core of this entrepreneurial phase, complemented by the experience of founding, structuring, and managing my first corporation (GmbH).
From a showcase shop to an active retail business.
IT & Consumer Electronics · B2C
Initially launched as a reference showcase for e-commerce services, kosmoo.de grew into an active online store carrying thousands of IT and consumer electronics products. Processing customer orders, forming partnerships with established manufacturers, and running promotional campaigns turned it into lived commercial practice. More about the venture
Assortment · Purchasing · Manufacturer Partnerships · Marketing · Operations
Connecting trade across languages and target groups.
Online Marketplace · Print & TV Marketing
Setup and operation of a bilingual German-Turkish consumer goods store. Collaborations with Samsung, Sabah Europa, and Actebis Peacock; Europe-wide print and TV campaigns supported by telephone order processing. More about the venture
Business Model · Trade Cooperations · Target Marketing · Multichannel Ordering
Translating product knowledge into purchasing decisions.
IT Products · Price-Performance Comparison
Development and management of an independent buying guide portal. Curating IT products based on specifications and value; monetization through affiliate partnerships. More about the venture
Product Evaluation · Content · Digital Marketing · Affiliate Business Model
06/2004 – 06/2006 · DÜSSELDORF
The initial business models.
Following my tenure at Toshiba, my first independent phase began: encompassing digital retail, product development, and innovative concepts for connected living environments.
ITSHOP247.de
Founder and operator of an online store featuring thousands of IT products fulfilled via dropshipping. Acquired initial consumer and corporate clients, including a major deployment of Toshiba Tablet PCs for an enterprise client. More about the venture
Store Operations · Assortment · Suppliers · Digital & Print Marketing
eSynergie
Development of a concept for smart home retail, consulting, and service. Buildout of an online portal, execution of digital marketing campaigns, and partner negotiations to establish a specialized dealer network. More about the venture
Conception · Partner Development · Digital Information Portal
SportPDA for World Cup 2006
Development of a handheld PDA loaded with information and media content for the FIFA World Cup in Germany. Product and technology alignment in close collaboration with Toshiba, Palm, and the Fraunhofer Institute. More about the venture
Business Development · Hardware & Software · Partner Alliances
playerZhome
Creation of an online men’s lifestyle magazine covering music, basketball, gaming, and tech. Integrating editorial content, targeted audience engagement, and digital monetization. More about the venture
Online Magazine · Content · Marketing · Retail Cooperations
WHAT DEFINES THIS EXPERIENCE
From business model to execution.
Focus on the core business.
Connecting assortments, purchasing, financial modeling, and partner relationships. Designing offerings that are compelling to customers and operationally viable.
Retail · Business Models · Suppliers & Partners
Technological mastery.
Viewing platforms, content, and marketing as unified parts of the same enterprise. Translating commercial requirements into digital solutions and workflows.
eCommerce · CMS · SEO/SEA · Social Media
Taking full ownership.
Putting ideas into practice, managing customers and partners, and steering daily operations. Evaluating developments, setting priorities, and making decisive calls.
Setup · Daily Operations · Strategic Growth
EXPERIENCE EXCHANGE
Looking to advance your commerce or digital business?
I look forward to discussing your goals – and sharing how my experience across corporations, SMEs, and proprietary ventures can add value.