ENTREPRENEURSHIP · BRAND DEVELOPMENT · FASHION & LIFESTYLE
TR2023
Designing a brand concept. Making connection visible.
Development and realization of a fashion and lifestyle brand in anticipation of the 100th anniversary of the Republic of Turkey in 2023. TR2023 was designed for individuals with a strong connection to Turkey, combining a proprietary logo with social media content and an e-commerce storefront via Spreadshirt.
Business Field & Location: Online Fashion Retail · Moers, Germany
From brand concept to retail presence.
BRAND & DESIGN
Developing a distinct identity.
Creation of the TR2023 brand concept and a custom logo honoring the upcoming centenary of the Republic of Turkey. Trademark registration of the logo with the Patent and Trademark Office as part of core brand building.
SOCIAL MEDIA & CONTENT
Conveying the brand message.
Setup and operation of dedicated social media channels. Connecting brand communication with cultural heritage and content focused on Turkey – engaging audiences who feel a close connection to the country.
STORE & PRODUCTS
Bringing the logo to products.
Setup and operation of an online storefront via Spreadshirt. Offering apparel and accessories featuring the custom brand motif, including bags, mugs, and pin buttons. Leveraging established print-on-demand infrastructure to deliver the retail offering.
LET’S CONNECT
What project would you like to tackle?
Are you looking to build a digital offering or advance your existing business? I look forward to exchanging ideas about your starting position and objectives.