CONSULTING · COFFEE RETAIL · eCOMMERCE
Delikaf
Bringing a coffee brand to the digital market.
Conception, development, and operation of the digital presence for the Düsseldorf coffee start-up “Delikaf – Dein Lieblingskaffee”. Responsibility for the website, online store, and social media channels, alongside advisory on business planning and partner network development.
Unifying brand, offering, and digital sales.
CONCEPTION & ADVISORY
Aligning the offering digitally.
Conception of the online presence for a proprietary coffee brand with complementary service offerings. Consulting on business planning and strategic positioning, alongside recommendations for advancing partnerships within the start-up’s ecosystem.
WEBSITE & ONLINE STORE
Building digital sales channels.
Independent realization of the website and online store. Unifying brand presentation, coffee assortment, and services within a cohesive web presence, alongside assuming operational management during the mandate.
ONLINE MARKETING
Expanding brand presence.
Setup and activation of social media channels as complementary touchpoints for digital customer acquisition. Connecting the web presence with social networks to showcase the brand and its portfolio.
Bundling coffee retail and services under a single brand.
Delikaf combined a proprietary coffee brand with the supply of coffee machines and vending solutions for business and private clients, as well as barista catering utilizing a mobile coffee unit. The digital presence was designed to present these business segments collectively while enabling direct online sales of the proprietary brand.
The mandate encompassed the complete conception and realization of the web presence, including the store and social media channels. Additionally, recommendations regarding business planning and partner network structuring were formulated. Following a subsequent redesign, the digital presence was transitioned to and further adapted by the advertising agency already serving the founder team.
LET’S CONNECT
What project would you like to tackle?
Are you looking to build a digital offering or advance your existing business? I look forward to exchanging ideas about your starting position and objectives.