CONSULTING · GASTRONOMY · eCOMMERCE
Picasso Restaurant & Café
Accompanying a branch network concept. Building the digital division.
Advising a mid-sized gastronome and food producer from North Rhine-Westphalia on multichannel planning and e-commerce strategy for a branch network concept. Conception, realization, and operation of a website featuring an online ordering system and branch network integration – assuming full responsibility for the digital presence with a direct reporting line to the founder.
From concept to digital implementation.
CONSULTING
Holistic business perspective.
Consulting on connecting gastronomy, branch offerings, and online ordering. Aligning the digital strategy directly with the company founder.
IMPLEMENTATION
Building the platform.
Design and development of a Joomla-based website featuring an online ordering system. Content curation and menu preparation, design and imagery adaptation, as well as integration of newsletters and web analytics.
OPERATIONS & EVOLUTION
Preparing for active utilization.
Website operations alongside strategic recommendations for delivery assortment management, search engine optimization, and promotional campaign planning. Consulting on customer inquiry management and digital customer retention.
LET’S CONNECT
What project would you like to tackle?
Are you looking to build a digital offering or advance your existing business? I look forward to exchanging ideas about your starting position and objectives.