CONSULTING · PRODUCT INFORMATION · DIGITAL MARKETING
Belkin
Communicating product knowledge. Supporting purchasing decisions.
Conception, development, and operation of standalone product portals for Belkin Germany: iPod accessories and PureAV cables. Unifying comprehensive product information, structured assortments, and direct purchase pathways – complemented by Google AdWords campaigns.
Client: Belkin GmbH · Munich, Germany
Scope of Service: Conception · Implementation · Operations & Online Marketing
Connecting information and commerce.
2004 · IPOD ACCESSORIES
Finding the right accessories.
Building a product portal featuring insights into the history of the iPod and Belkin’s accessories lineup. Categorized product listings paired with direct outbound links to authorized Belkin distribution partners.
2005 · PUREAV
Making technology understandable.
Realizing the portal “Spar nicht am Kabel” (“Don’t skimp on the cable”) for the PureAV assortment. Providing educational content on audio/video technology and connectivity standards, categorized cable offerings, and concrete procurement paths via Belkin distribution partners.
DIGITAL MARKETING
Unifying product information with marketing.
Search-engine-optimized product and technology content, augmented by Google AdWords campaigns. Both portals were cross-linked from the official Belkin website, driving prospective buyers directly to authorized distribution channels.
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