CONSULTING · eCOMMERCE · PRODUCT MANAGEMENT
Casebroker
Building digital sales. Preparing a new brand.
Advising Casebroker GmbH on e-commerce strategy, setting up the website and online store, and product management for a planned lifestyle proprietary brand. Responsibility for the digital presence in direct collaboration with the managing director and shareholder.
Unifying online retail and brand development.
CONSULTING & STRATEGY
Aligning digital sales channels.
Consulting on e-commerce planning and the strategic direction of the online business. Coordination with the managing director, alongside strategic recommendations for online marketing and the establishment of complementary B2B marketing.
WEBSITE & ONLINE STORE
Realizing the online presence.
Development and publishing of the corporate website featuring an integrated online store and a customer service contact form. Unifying corporate presentation, product offerings, and customer touchpoints into a cohesive digital presence.
PRODUCT MANAGEMENT
Preparing a proprietary brand.
Assuming product management to prepare the market launch of a high-end lifestyle proprietary brand. The brand initiative was initiated in parallel with building out digital sales channels and closely coordinated with the company founder.
From industry contact to active collaboration.
The collaboration stemmed from a long-standing professional relationship with the company founder, who previously served as EMEA Sales Director for a leading notebook accessories brand.
In the course of company formation, the mandate encompassed building the online presence and preparing a new proprietary brand. Coordination took place directly with the founder; the website and online store went live, while online and B2B campaigns were recommended for ongoing marketing execution.
LET’S CONNECT
What project would you like to tackle?
Are you looking to build a digital offering or advance your existing business? I look forward to exchanging ideas about your starting position and objectives.