INTERIM MANAGEMENT · TV HOMESHOPPING · eCOMMERCE
Channel21
Unifying TV homeshopping and online retail.
Interim management mandate for assortment strategy and digital realignment at Channel21 GmbH. On-site assignment in Hannover in a staff role reporting directly to executive management and coordinating with shareholders – operating at the intersection of business model, assortment expansion, and e-commerce technology.
Digitally advancing the retail business model.
ASSORTMENT & PROCUREMENT
Expanding the product assortment.
Planning assortment growth via dropshipping in close collaboration with suppliers and distributors. Aligning product offerings and integrating wholesale networks into the evolved e-commerce business model.
PLATFORM & USER GUIDANCE
Strengthening the digital presence.
Coordinating with e-commerce technology partners, including Intershop. Contributing to the implementation of a video content portal and the comprehensive overhaul of website user guidance.
BUSINESS MODEL & PARTNERS
Guiding the strategic realignment.
Collaborating on business model advancement in close dialogue with executive management, suppliers, and wholesalers. Providing strategic recommendations to connect TV homeshopping with online retail.
Infusing retail expertise into digital realignment.
This mandate built upon a prior professional collaboration with the Managing Director during our time at product+concept. For the strategic realignment of the TV homeshopping network, this brought together extensive experience in product management, distribution, and independent online retail execution.
The primary focus centered on advancing e-commerce operations: expanding the product range through dropshipping, establishing vendor agreements with major distributors, and creating a synergy between video broadcasting and the digital storefront. The executive staff function enabled direct commercial and technological alignment with top management.
LET’S CONNECT
What project would you like to tackle?
Are you looking to build a digital offering or advance your existing business? I look forward to exchanging ideas about your starting position and objectives.