CONSULTING · PRODUCT INFORMATION · DIGITAL MARKETING
Logitech Harmony Remote Controls
Explaining technology. Presenting products. Connecting purchase pathways.
Conception, development, and operation of an information platform for Logitech Harmony remote controls on behalf of Logitech Switzerland. Unifying comprehensive product information with concrete procurement pathways via Logitech Harmony retail partners.
Client: Logitech · Switzerland
Scope of Service: Conception · Implementation · Operations & Online Marketing
From product information to the purchase pathway.
CONCEPTION
Making technology understandable.
Conceiving an information platform dedicated to the technology and evolution of remote controls – objective: SEO optimization through relevant content and guiding prospective buyers toward Logitech Harmony products.
IMPLEMENTATION
Presenting the assortment.
Building a dedicated product portal featuring comprehensive details on Logitech Harmony remote controls. Unifying technology communication and product presentation within a unified digital offering.
DISTRIBUTION INTEGRATION
Enabling the purchase.
Linking product information with procurement channels via authorized Logitech Harmony retail partners. Interested customers were able to inform themselves thoroughly before acquiring the showcased products through partners.
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