ENTREPRENEURSHIP · ONLINE MAGAZINE · CONTENT & MARKETING
playerZhome
Connecting content and interests. Building reach for retail.
Development of a proprietary online lifestyle magazine for men focusing on hip-hop, R&B, basketball, gaming, fashion, and technology. The project combined target-audience-centric content with the objective of driving reach for my digital retail offerings and establishing an ad-financed media property.
Business Field & Location: Online Media · Düsseldorf, Germany
A media offering tailored to a specific audience.
CONCEPT & AUDIENCE
Addressing shared interests.
Developing a magazine concept for individuals interested in hip-hop, R&B, basketball, and gaming. Drawing inspiration from topics and formats of high-reach websites to curate a fitting editorial offering.
DIGITAL OFFERING
Bundling topics under one roof.
Building and publishing the online magazine via playerzhome.de. Unifying music, sports, gaming, fashion, and technology into a joint lifestyle offering.
MARKETING & COOPERATION
Bridging content with commerce.
Developing a marketing strategy featuring reach generation for proprietary retail offerings alongside advertising as a designated revenue stream. Cooperating with KickZ as a retail partner within the target audience environment.
THE BUSINESS CONCEPT
Reaching a dedicated audience for digital offerings.
playerZhome was launched in parallel with my ITSHOP247 online store and the eSynergie smart home project. The underlying vision was to engage a dedicated audience through relevant content while creating additional touchpoints for existing retail operations.
Simultaneously, the magazine generated advertising revenue as an independent media property. Content, audience targeting, and online marketing were thus treated as interconnected components of the overall business model.
Concluded to transition into the next management role.
The GoLive of playerZhome took place in January 2006. In the course of assuming my role as Head of Product Management & Distribution at product+concept in Berlin, the magazine operations were concluded in June 2006.
LET’S CONNECT
What project would you like to tackle?
Are you looking to build a digital offering or advance your existing business? I look forward to exchanging ideas about your starting position and objectives.