ENTREPRENEURSHIP · PRODUCT EXPERTISE · DIGITAL BUSINESS MODELS
preisschlau.de
Comparing products. Facilitating purchase decisions.
Development and operation of an independent purchase recommendation portal specializing in IT and consumer electronics. Products were selected based on technical specifications and price-performance ratios – featuring direct purchasing paths and monetization via affiliate commissions.
Business Field & Location: Online Purchase Advisory · Moers & Berlin, Germany
Translating commercial expertise into purchase recommendations.
BUSINESS IDEA
Creating orientation in the market.
Developing a portal dedicated to curated products and reliable sourcing channels. Pitching the initial concept to manufacturers and conducting in-person meetings at the IFA trade fair.
PRODUCT SELECTION
Evaluating price and performance.
Comparing technical specifications across various price and product categories. Independent curation and presentation of purchase recommendations – ultimately utilizing inventory from Amazon Germany.
BUSINESS MODEL & OPERATIONS
Bridging information with commerce.
Setup and operation of the platform featuring direct links to verified purchasing options. Financed through the Amazon Associate program while maintaining product selection independent of Amazon and manufacturers.
ENTREPRENEURIAL EVOLUTION
Adapting the vision to market realities.
Originally, the vision was a platform featuring certified online stores and direct collaboration with the IT and consumer electronics industry. As this initial approach could not be immediately realized upon launch, I evolved the offering into an affiliate-financed portal focused on independent purchase recommendations.
LET’S CONNECT
What idea would you like to develop further?
Are you looking to build a digital business model or advance an existing retail offering? I look forward to exchanging ideas about your starting position and objectives.