CONSULTING · PRODUCT & CATEGORY MANAGEMENT · ECOMMERCE
Yello Strom
Contributing retail expertise. Optimizing and establishing shop operations.
Freelance consulting in Product & Category Management for yelloshop.de on behalf of GP+S Consulting. On-site collaboration with the operational team in Cologne and transfer of e-commerce and retail experience in building an independent online shop within an energy provider environment.
Transferring retail practice into a new business environment.
PRODUCT & CATEGORY MANAGEMENT
Viewing the assortment through a retail lens.
Bringing my experience with IT, telecommunications, and consumer electronics products into the daily operations of yelloshop.de. Combining product expertise, market understanding, and commercial perspective to structure the online retail offering.
MANUFACTURERS & WHOLESALE
Leveraging partner relationships as a business foundation.
Transferring know-how for close, collaborative partnerships with industry leaders and wholesale distributors. Infusing a retail perspective on market dynamics, trade mechanisms, and predictably planned collaboration.
OPERATIONAL ECOMMERCE
Understanding the shop as a retail enterprise.
Collaborating with the on-site team while providing impulses for metric-driven and predictable shop operations. Aligning Category & Business Management with requirements from online marketing and operational trade.
Unifying energy sales and online retail.
yelloshop.de combined the environment of an energy provider with an independent retail offering for technical products. My core mandate was to infuse e-commerce experience and multi-tier retail expertise into this specialized business context.
The primary focus was treating the online store as a commercial enterprise: evaluating products and market dynamics, collaborating with vendors, and harmonizing marketing activities with operational execution.
MANDATE RECOMMENDATIONS
Strengthening the foundations for shop operations.
Key recommendations included deepening market understanding and trade mechanisms, establishing structured and predictable vendor partnerships, and fostering closer alignment across participating corporate divisions.
The objective was to align cross-functional teams around retail business requirements and build a solid, reliable foundation for ongoing shop operations.
LET’S CONNECT
What project would you like to tackle?
Are you looking to build a digital offering or advance your existing business? I look forward to exchanging ideas about your starting position and objectives.