CONSULTING · BUSINESS DEVELOPMENT · PRODUCT DATA
Inmac
Translating technology into a business model.
Advising Inmac GmbH on the commercial development of a proprietary Product Information Management (PIM) solution for online retail. Direct collaboration with executive management, pitches to potential clients, and international coordination regarding strategic positioning.
Developing product data into a business segment.
BUSINESS MODEL
Sharpening the market offering.
Consulting on the economic orientation of a proprietary product information management (PIM) solution. Recommendations regarding target customers, service quality, and the provision of up-to-date product data for high-performance online stores.
MARKET APPROACH
Creating customer access.
Presenting the solution to leading online retailers from my professional network. Independent business initiation, including negotiations with Amazon Germany, and initial exploratory talks regarding the potential deployment of the product data solution.
INTERNATIONAL COORDINATION
Aligning strategic positioning.
Participation in strategic sessions with the development team in Thailand. Collaborating with the Inmac core team as well as colleagues from German sales and the United Kingdom to evaluate the business model and framework conditions for a planned new entity.
Unifying data quality and market access.
Inmac was a nationwide IT systems house offering a service portfolio spanning IT services, hardware configuration, and lifecycle management, alongside operating its own B2B and B2C online stores. The internally developed PIM solution served as the starting point for an additional business segment: supplying product information to external online retailers.
Strategic recommendations encompassed establishing a dedicated German subsidiary, focusing on leading online stores, and delivering high service levels paired with up-to-date product data in close partnership with manufacturers. During international deliberations, the strategic location decision for the planned new venture settled on the United Kingdom. Onboarding additional online retailers was scheduled following company formation and finalization of the business model.
LET’S CONNECT
What project would you like to tackle?
Are you looking to build a digital offering or advance your existing business? I look forward to exchanging ideas about your starting position and objectives.