ENTREPRENEURSHIP · ONLINE RETAIL · IT & CONSUMER ELECTRONICS
kosmoo.de
Building a retail offering. Winning manufacturers. Reaching customers.
Development of an online store featuring several thousand IT and consumer electronics products. Launched initially as a reference project for e-commerce services, kosmoo.de evolved into an independent retail business – generating customer orders, manufacturer partnerships, and joint promotional campaigns.
Business Field & Location: Multichannel eCommerce · Moers & Berlin, Germany
From a reference store to an independent retail business.
BUSINESS ESTABLISHMENT
Bringing the concept to market.
Launch of the online store in November 2009 as a practical reference for mid-market e-commerce services. Positive market response and initial customer orders laid the foundation for an independent B2C retail business.
ASSORTMENT & PARTNERS
Connecting product offering and procurement.
Building an assortment encompassing several thousand products across IT and consumer electronics. Leveraging my industry network to secure partnerships with established manufacturers, framework agreements, and joint promotional campaigns.
RETAIL PRACTICE
Steering business operations hands-on.
Full responsibility for marketing and operational store management. Despite limited financing options, kosmoo.de generated turnover exceeding 100,000 euros in 2010.
MULTICHANNEL CONCEPT
Thinking beyond the online store.
The long-term vision was a Europe-wide retail offering featuring a broad assortment of high-end branded products. Complementing the online store, coffee houses with centrally controlled promotional product lines and display marketing were planned. A comprehensive marketing concept combined online, print, and TV promotion.
These expansions remained in the conceptual phase. Their realization and the planned scaling of the retail business would have required reliable purchasing financing.
Evaluating options. Assuming responsibility.
Store operations were paused in the summer of 2012. With the founding of Kosmoo UG in April 2013, a renewed initiative was prepared. As the prospective financing did not provide a reliable foundation for business scaling, I decided in October 2013 to bring the venture to an orderly close and accept an executive management position at redcoon.
The existing corporate entity was subsequently utilized for new digital business models. This further entrepreneurial phase is detailed on the Entrepreneurship overview page.
LET’S CONNECT
What project would you like to tackle?
Are you looking to build a digital offering or advance your existing business? I look forward to exchanging ideas about your starting position and objectives.